Selling used textbooks back to the store that sold them to you is a quick way for college students to get some cash during finals week. But recently bookstores, both off-campus and on, have begun touting another motivation for clearing out the backpack: saving the environment.

“Sustainability has become a bigger issue nationally over the past two years,” said Cliff Ewert, spokesman for the Follet Corp., one of the largest owners of college bookstores in the United States. “It depends on the students, but there are a number of them who react to both messages — earn back some cash and help the environment.”
Owner of Kutztown bookstore even vows to plant trees as students recycle volumes.

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